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IKEA Pee Ad

IKEA Pee Ad | 宜家 | IKEA | Åkestam Holst
下载原始文件 下载原始文件 JPG | 1190x1536px
基本信息
行业: 家居与日用品
媒体:平面
投放:瑞典
语言:英语
风格: Minimalism
说明cnen
Translation
Peeing on this ad may change your life This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad. 995:– SUNDVIK crib, black-brown Pee here: WHERE LIFE HAPPENS Legal: IKEA or anyone else involved in this promotion can not guarantee that this ad serves as a reliable pregnancy test. Always consult a doctor for questions about pregnancy. The price applies to IKEA FAMILY members. January 3, 2017 or as long as the stock is sufficient.
EntrySummary
Starting a family is the start of a new life stage, where IKEA becomes super relevant. We wanted to stay true to life (Where Life Happens) and break some cultural advertising taboos by focusing on the moment you discover your family is about to become bigger – essentially, when you pee on a stick. But what if the thing you peed on didn’t have to be conventional pregnancy test, but an ad?
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
金奖 印刷与出版
Sectors > Retail
戛纳国际创意节 2018
金奖 印刷与出版
Innovative Use of Print
戛纳国际创意节 2018
铜奖 媒介应用
Channels > Use of Print / Outdoor
戛纳国际创意节 2018
入围 品牌体验与激活
Sectors > Consumer Durables
戛纳国际创意节 2018
入围 品牌体验与激活
Retail Promotions & Competitions
戛纳国际创意节 2018
入围 直效
Excellence > Low Budget / High Impact Campaign
戛纳国际创意节 2018
入围 直效
Excellence > Single Country Campaign
戛纳国际创意节 2018
入围 媒介应用
Sectors > Retail
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