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Vanish Whites

Vanish Whites | Vanish | BETC
下载原始文件 下载原始文件 JPG | 1066x1600px
文案cnen
So white it vanishes.
基本信息
行业: 家居与日用品
媒体:平面
风格: Minimalism
说明cnen
Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
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