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基本信息
行业:	食品
媒体:	影视
投放:	新西兰
风格:	Minimalism

说明cnen

Idea One of the big technical challenges we faced during concepting was the handling of the other hero character in the piece: the baked beans. This presented a particular challenge as we needed to simulate a soft-body (the bean) within a viscous fluid (the sauce). For this we continued development on our in-house, real-time SPH (Smoothed Particle Hydrodynamics) fluid simulator and created extensions to include destructible soft-bodies (the beans). This all ran on the GPU allowing real-time testing and simulation. This was then translated into our stylized scenes where the particle simulations were meshed, given textures and shaders, then lit within the 3D environment. We used a similar system earlier in the project to get the curls into Geoff's hair. By extending the soft-body into a straight, spiky haired rest pose, we can then run the simulation with a set of parameters to curl up the hair. BriefExplanation Geoff is a heart-warming story about a young boy whose passion for Beanz ultimately lands him his dream job as Heinz Head of Innovation. As he goes through life, Geoff designs and names a range of new Beanz can sizes based on his own personal milestones: single life, married life, young kids, teenage kids. The cans Geoff designed in his animated world were simultaneously released in the real-world, in supermarkets across Australia.

制作信息
品牌:	亨氏
广告公司:	扬罗必凯 (新西兰 奥克兰)
制作公司:	Assembly Franklin Rd 扬罗必凯

奖项
	戛纳国际创意节 2018 铜奖 影视制作 Animation
	戛纳国际创意节 2018 入围 影视制作 Production Design / Art Direction
	克里奥奖 2018 入围 影视技术 Animation
	D&AD 2018 木铅笔 影视广告制作 Animation for Film Advertising
	The One Show 2018 优秀奖 品牌娱乐 Online / Long Form - Single
	The One Show 2018 优秀奖 设计 Craft / Animation - Single or Series