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Geoff

基本信息
行业: 食品
媒体:影视
投放:新西兰
风格: Minimalism
说明cnen
Idea
One of the big technical challenges we faced during concepting was the handling of the other hero character in the piece: the baked beans. This presented a particular challenge as we needed to simulate a soft-body (the bean) within a viscous fluid (the sauce). For this we continued development on our in-house, real-time SPH (Smoothed Particle Hydrodynamics) fluid simulator and created extensions to include destructible soft-bodies (the beans). This all ran on the GPU allowing real-time testing and simulation. This was then translated into our stylized scenes where the particle simulations were meshed, given textures and shaders, then lit within the 3D environment. We used a similar system earlier in the project to get the curls into Geoff's hair. By extending the soft-body into a straight, spiky haired rest pose, we can then run the simulation with a set of parameters to curl up the hair.
BriefExplanation
Geoff is a heart-warming story about a young boy whose passion for Beanz ultimately lands him his dream job as Heinz Head of Innovation. As he goes through life, Geoff designs and names a range of new Beanz can sizes based on his own personal milestones: single life, married life, young kids, teenage kids. The cans Geoff designed in his animated world were simultaneously released in the real-world, in supermarkets across Australia.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
铜奖 影视制作
Animation
戛纳国际创意节 2018
入围 影视制作
Production Design / Art Direction
克里奥奖 2018
入围 影视技术
Animation
D&AD 2018
木铅笔 影视广告制作
Animation for Film Advertising
The One Show 2018
优秀奖 品牌娱乐
Online / Long Form - Single
The One Show 2018
优秀奖 设计
Craft / Animation - Single or Series
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