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One Cup Bra

One Cup Bra | Ligue Contre Le Cancer | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 公益与非盈利组织
媒体:DM
投放:比利时
风格: Minimalism
说明cnen
One woman in 11 will develop breast cancer in her lifetime. Cancer detected early can avoid aggressive treatments and reduce the death rate from 50% to 30%.

This action has to stimutlate women between 40 and 50 to go to the doctor's for a yearly check-up.
While women are looking for a new bra, they will unexpectedly discover, amongst "the normal bra's", a bra with a single cup and a short message, stimulating them to go for a check-up.
Location: Lingerie shops where the target does not expect this kind of message, but where the message will have full attention and impact.
-Free media exposure.
-Increase in:

.Number of calls to the free 0800-15-801.
.Visits to www.cancer.be.
.On-line brochure demands.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
其他职位:Account Director :Thierry Van Baren
奖项
戛纳国际创意节 2005
金奖
Field Marketing
最新更新
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