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Recruiting Car

基本信息
行业: 汽车及相关服务
媒体:影视
投放:比利时
风格: Minimalism
说明cnen
Implementation
• Instead of coming up with a conventional HR advert, we've designed and modified Volvo in-car software at the leading edge of innovation, to turn a high-end luxury car into a recruitment tool. • We’ve used AI and real-time data to process every single word said, and every movement made by the candidates in the course of the interview. Just as the pedestrian camera is able to identify candidates, we also implemented an AI bot into the Volvo interface, which works on text to speech software to ask questions and speech to text software to retrieve answers from candidates. An integration of IBM Watson personality analysis enabled us to draw a detailed description of a candidate on a psychological level. Based on people’s facial expressions the car detects people’s mood and plays music accordingly. Or recognises the color of the shirt the applicant is wearing.
BriefExplanation
"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
摄影指导:
音效设计:
其他职位:Marketing Director: Balder D'hondt
Event manager: Thomas Makay
Creative Team: Tom Berth - Geert de Rocker
Experience Director: Maarten Breda
Project leader: Vincent Vandam
Brand Leader: Kris Vanderhulst
Business Director: Carola Michiels
PR Manager: Sophie Engels - Famous Relations
Development: Arno van Biesen, Jérémy Dillenbourg, Gwen Vanhee, Wim Vanhenden
Digital Production companies: nøcomputer, Craftworkz
Digital Producer: Bart De Bock
Operations Director: Bart Segers
Production Director: Emily Rammant
RTV Producer: Loes Fierens, Marlies Neudt
Decor: Stan Maertens
Editing & grading.: Sven Vanhee, Jelle Stroo
DTP: Emilie Boudart, Franco Scaramuzza
奖项
戛纳国际创意节 2018
银奖 户外
Innovation > Technology
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