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ComplexCon

基本信息
行业: 服装
媒体:设计与品牌
风格: Minimalism
说明cnen
Describe the creative idea

We introduced a fully automated, staffless system to sell exclusive shoes - something that’s never been done before. Integrated right into ComplexCon's app, sneakerheads avoid lengthy lines by scanning one of five drop spots at the event, and purchasing the shoes directly from their phones. They then pick up their purchased sneakers at their own leisure from our adidas digital lockers. Seamless. Fast. With no lines, no fights and equal opportunity for everyone.

Describe the execution

46 business days from concept to execution.
3 main problems to solve: security, democracy and wasted time.
13,000 hungry Sneakerhounds in attendance.
1 integrated native app module within ComplexCon app guaranteeing everyone already had it downloaded.
6 drops per day; every hour on the hour.
5 AR-activated “drop spots” acting as digital retail stores.
40 feet away is how far consumers could be from the spot to still unlock the chance to purchase sneakers.
90 second process from unlocking the drop to pick up.
500 fully digital, automated and staffless lockers from which consumers picked up their shoes.
1000 pairs of shoes sold.
0 fights or adidas booths shut down.
12,000% decrease in wait time.
50/50 Sneakerhounds and regulars who walked away with Sneakers and high-fives.
1 mic drop from the CEO of Complex: “this is what complete and utter domination of influence and impact looks like”.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 数字制作
UX & Journey Design
戛纳国际创意节 2019
入围 创意电商
Payment Solutions: Devices & Technology
戛纳国际创意节 2019
入围 创意电商
Social Behaviour & Cultural Insight
戛纳国际创意节 2019
入围 设计
UX, UI & Journey Design
戛纳国际创意节 2019
入围 数字制作
Craft - Cross-Channel UX / UI / Digital / Physical
D&AD 2019
石墨铅笔 体验
Use of Technology
D&AD 2019
石墨铅笔 体验
Retail
The One Show 2019
铜铅笔 数字制作
Craft - Cross-Channel UX / UI / Digital / Physical
The One Show 2019
铜铅笔 互动与在线
Digital Experiential & Immersive / Interactive Installations
The One Show 2019
优秀奖 体验与沉浸式营销
Use of Technology
The One Show 2019
优秀奖 体验与沉浸式营销
Events & Competitions
The One Show 2019
优秀奖 互动与在线
Innovation in Interactive
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