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Shouts

基本信息
行业: 糖果与零食
媒体:影视
时间:2005年10月30日
投放:巴西
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


The commercial shows, in a good-humored way, the elements that compose the Twix chocolate - chocolate, caramel and cookie -, represented by three cool and fun youngsters who involuntarily repeat these three words.

Context


The sales of chocolates in Brazil is mainly motivated by the product flavor. The Brazilian market has highly traditional brands that have already invested heavily in communication and have long established their flavor credentials. Our challenge was to establish the attributes of the Twix product and conquer a space among the brands that already had the consumers’ preference.

Philosophy/Solution


The communication standard of the main chocolate brands has always used a sensorial appeal, packed with scenes of appetite-appeal and their products’ ingredients. Our strategy sought taking hold of the young public, little explored by the chocolate category. For such, we used a completely nonsense approach packed with humor, where the ingredients in Twix became characters. This format not only enabled us to explore the product attributes (initial objective), but mainly make the Twix brand relevant and strongly connected with the youngster.
制作信息
品牌:
广告公司:
创意总监:
文案:
客户主管:
其他职位:Agency Producer Egisto Betti
奖项
FIAP 2006
金奖
Television
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