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DENGUE BOTTLE

基本信息
行业: 专业与公共服务
媒体:DM
投放:菲律宾
风格: Minimalism
说明cnen
Results and Effectiveness
Maynilad received thousands of media impressions because of the effort.

After this, it was reported by the Western Pacific Regional Office of the World Health Organization (WHO) in its Dengue Situation Update (21 February 2013) THAT DENGUE CASES ACTUALLY FELL BY MORE THAN HALF. THERE WERE 4,866 LESS CASES—plunging 55% vs. same time last year.

And all it took was to unleash the power of clean water.

Creative Execution
What people don’t know is that simple technology is available to prevent it. All it takes is clean water—plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Philippine capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.

Insights, Strategy and the Idea
Dengue fever is now ranked as the most deadly mosquito-borne viral illness in the world. In the Philippines, more than a hundred thousand contract the disease, resulting in hundreds and hundreds of deaths every year.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
美术指导:
客户主管:
客户经理:
制片:
其他职位:Chief Operating Officer: Mary Buenaventura
奖项
戛纳国际创意节 2013
银奖 媒介应用
Best Use of Ambient Media: Small Scale
戛纳国际创意节 2013
铜奖 户外
Small Scale Special Solutions
戛纳国际创意节 2013
铜奖 推广
Public Health & Safety, Public Awareness Messages
伦敦国际广告节 2013
银奖 非传统类型
Public Service/Social Welfare
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