注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Black Sheep

Black Sheep | Mini | TAXI
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 汽车及相关服务
媒体:网络
时间:2003年
投放:加拿大
风格: Minimalism
说明cnen
MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family – each one an outcast who refuses to conform. Essentially, it’s a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
其他职位:Director Jason McCann
Account Director Stephanie Wall
Account Executive Caleb Goodman
Designer Andrew Harris, James Porter, Graham Barton
Music Simon Edwards
Sound Simon Edwards
Voice Clavin Sweers
Interactive Production Artist Andrea Schumeth
Programmer pixelpusher.ca
Design Director Paulette Bluhm
Client Names Kelly Lam
Client Names Stephan Weishaupt
Deployment Blast Radius
奖项
戛纳国际创意节 2005
金奖
The Art Directors Club Annual Awards 2005
金奖
Interactive - Minisite
The International Automotive Advertising Awards (IAAA) 2005
银奖
Microsite
最新更新
加载中...
赞助商