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Destination Pride

基本信息
行业: 网站及服务
媒体:网络
投放:加拿大
风格: Minimalism
说明cnen
Synopsis
As with many marginalized groups, the global LGBTQ+ community has been engaged in a long and ongoing struggle for equality. To a large extent, that struggle plays out across a country's laws, rights and cultural landscape. For example, marriage equality, adoption, blood donation, military service rights, even the rules surrounding gender assignment on government documentation - each can have a profound impact on a person's life. And each are governed by specific public policies and laws. This is a lot of data. And navigating it creates ongoing complexity. From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. Our brief: draw attention to these inequalities - and help the LGBTQ+ community navigate them. Objectives: Shine a light on global inequalities. Engage global LGBTQ+ travellers. Bring scale to PFLAG Canada's mandate.
Outcome
Against our goal of drawing attention to global inequalities: Users from 156 of the world's 195 countries +85,000 destinations searched and flags generated +135 pieces of media coverage Business impact: 1,226% increase in social mentions of PFLAG Canada during campaign period PFLAG Canada is a grassroots not-for-profit that's created a utility with global application and impact. Conversation activation across tourism offices (including New Zealand and Vancouver), politicians (Alberta MPP, Sandra Jansen) and celebrities (Tegan and Sara). Partnership interest from major global travel and LGBTQ+ community brands. All contributing to Destination Pride being the most shared and discussed communication platform in PFLAG's 45-year history. Our Pride flag visualizations have been included in the London Design Museum's retrospective on graphic design and political messaging. The show, called, "Hope to Nope: Graphics and Politics 2008-18" runs until August 12, 2018.
Execution
Data visualization. At the heart of this project is a dynamic data visualization. Each bar of the flag becomes the bar of a bar chart, each measuring a different aspect of LGBTQ+ acceptance, including marriage equality and gender identity protections. Dynamic Design. Since the laws and cultures are always changing, our design can change in real time - as laws are passed or struck down, or as social media activity trends positive or negative. Even the simple act of sharing a flag creates a social data point that our algorithm will measure on aggregate. Simple First. Our design favours simplicity and accessibility. We want users to have a quick and emotional reaction to the work. "What!? I thought San Francisco would be higher." Progressive Disclosure. Once a user sees a simple flag visualization, we offer the chance to go deeper and see the data that drives the visualization.
CampaignDescription
The idea: The Pride flag reimagined as a dynamic data visualization measuring LGBTQ+ laws, rights and social sentiment. Design story: At the height of the American LGBTQ+ community's first big fights for acceptance, the designer Gilbert Baker created the Pride flag. Since then, this flag has become a powerful symbol of acceptance. Destination Pride builds on the visual identity and meaning of this flag - but updates it to provide deeper insights into the degrees of acceptance the community may find. PFLAG Canada is a national not-for-profit offering peer-to-peer support for people dealing with LGBTQ+ issues. This project is a powerful expression of its commitment to equality for all people. Target audience: Primary: LGBTQ+ travellers and their allies. Secondary: Global activists who can use these visualizations as levers for change. Tertiary: Global partners with a vision for equality.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
金奖 创意数据
Data Visualisation
戛纳国际创意节 2018
金奖 设计
Communication > Data Visualisation
戛纳国际创意节 2018
金奖 移动应用
Charity & Non-profit led Mobile Websites
戛纳国际创意节 2018
银奖 数字制作
Data Visualisation
戛纳国际创意节 2018
银奖 直效
Data Strategy
戛纳国际创意节 2018
银奖 移动应用
Social Purpose
戛纳国际创意节 2018
银奖 可持续发展目标
Sustainable Cities and Communities
戛纳国际创意节 2018
铜奖 创意数据
Data Storytelling
戛纳国际创意节 2018
铜奖 创意数据
Social Data & Insight
戛纳国际创意节 2018
铜奖 设计
Digital Design
戛纳国际创意节 2018
铜奖 直效
Sectors > Not-for-profit / Charity
戛纳国际创意节 2018
铜奖 直效
Digital & Social > Use of Mobile
戛纳国际创意节 2018
铜奖 可持续发展目标
People > Gender Equality
D&AD 2018
石墨铅笔 数字营销
Digital Tools & Utilities
The One Show 2018
银铅笔 设计
Data Visualization / Dynamic
The One Show 2018
银铅笔 互动
Websites / Utility
The One Show 2018
银铅笔 互动
Craft / Dynamic Data Visualization
The One Show 2018
银铅笔 用户界面/交互
Web / Utility
The One Show 2018
优秀奖 用户界面/交互
Craft / Dynamic Data Visualization
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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