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Eyeballs

Eyeballs | ESPN | 盛世长城 | Saatchi & Saatchi
下载原始文件 下载原始文件 JPG | 1400x991px
文案cnen
You can't get closer.
基本信息
行业: 媒体与出版
媒体:DM
投放:新加坡
风格: Minimalism
说明cnen
Brief:
ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.
Solution:
We re-designed actual sports-balls to look like "HUMAN EYEBALLS"!; a basketball, football and baseball. Each ball had a message on the back which read "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.
Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作统筹:
其他职位:Retoucher: Kendrick Wong Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
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