Eyeballs
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| 文案cnen |
| You can't get closer. |
| 基本信息 | |
| 行业: | 媒体与出版 |
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| 媒体: | DM |
| 投放: | 新加坡 |
| 说明cnen |
| Brief: ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this. Solution: We re-designed actual sports-balls to look like "HUMAN EYEBALLS"!; a basketball, football and baseball. Each ball had a message on the back which read "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball. Results: This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process. |
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| 其他职位: | Retoucher: Kendrick Wong Print Production: Terry Ong, Sammy Leong Account Service: Frederic Eng |
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