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Wipe The Stereotype - Protect Themselves

Wipe The Stereotype - Protect Themselves | Softweave Towels | Pixel Fox Studios
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文案cnen
Women can protect themselves #WipeTheStereotype
基本信息
行业: 家居与日用品
媒体:平面
风格: Minimalism
说明cnen
Description
For decades, the society has imposed stereotypes on women. Considering them as the 'weaker sex', objectifying them and constantly derogating their abilities. How often have we heard comments being passed when a woman drives on the road? Judgmental glances when she's a single mother raising a child? Scoffs when she climbs up the corporate ladder and doubts when she supports her entire family?

Picking up from this deep-seated subject, we, at Pixel Fox Studios, decided to create a simple and effective campaign with Softweave Towels for International Women's Day.

The basic purpose of a towel being wiping, we related it to #WipeTheStereotype. It's actually so simple to wipe away a shouldn't to should, a can't to can, but difficult to implement it. But here's a stepping stone.
制作信息
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