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Bee Saving Paper

Bee Saving Paper | City Bees | 盛世长城 | Saatchi & Saatchi
下载原始文件 下载原始文件 JPG | 7360x4912px
基本信息
行业: 公益与非盈利组织
媒体:设计与品牌
投放:波兰
风格: Minimalism
说明cnen
Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity.

This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying.

To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees.

Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2018
入围 健康类
Animal Health
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