注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

What's the FUX? Viral headhunt site

What's the FUX? Viral headhunt site | VEEAM | Veeam Software Ag
下载原始文件 下载原始文件 JPG | 418x745px
基本信息
行业: 网站及服务
媒体:设计与品牌
风格: Minimalism
说明cnen
Why is this work relevant for Direct?

Aiming to find a great UX designer for our company, we made UX professionals headhunt themselves by offering them a game they couldn’t resist.

Background

What’s the FUX? — the worst UX website ever

Challenge

UX-designers are crucial and highly-demanded specialists. Most good UX-designers are well-paid and do not enter job market, while many people with suspicious skillsets apply to UX positions aiming to get those highly-paid jobs. Being desperate after trying to hire a good UX person for 9 months in a row, we decided to change tactics.

Describe the creative idea (30% of vote)

We made UX professionals headhunt themselves by offering them a game they couldn’t resist.

Describe the strategy (20% of vote)

We created a viral application website with a challenging call to action and the worst UX ever. It was so bad that UX perfectionists couldn’t resist going through all the steps and sharing it with colleagues.

Describe the execution (20% of vote)

It was hard, but our UX achieved:
• Spoiled controls
• Vague hints
• Painful forms
• Randomly curved user journey
• Frustrating dialogs
• Killing feedback
• Unintuitive selectors
• Demotivating progress bar

List the results (30% of vote)

After being posted on just a few accounts and communities, without any paid promotions, our viral site collected about 8000 unique visitors within 3 weeks. An average session duration of 1 minute and 28 seconds proved that most of the visitors completed the whole journey and 300 of them submitted their job applications. One of those candidates got a job with our company.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

The campaign was aimed to recruit a UX designer in the company's Russia-based office, this is why there was the Russian local version of the website for the candidates, better sharing options and for making it viral across Russian media and social media platforms, and also the English language version for borader audience and evaluation of the campaign mechanics
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 直效
Single-market Campaign
最新更新
加载中...
赞助商