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Penguin Classics Radio - Orange Cover

基本信息
行业: 媒体与出版
媒体:广播
投放:南非
风格: Minimalism
说明cnen
ScriptInEnglish

VIRGINIA:The outside is of the most splendid hue. The kind that quietly steals your attention across distant meadows. Vivid and familiar, a promise and a memory. Like a sea of blooms dancing upon narrow stalks, gently swaying.Two squares, glorious and incandescent. Like embers, glowing impatiently on the breath of the wind. Like the last sliver of evening sun as it slips silently beyond the horizon. A dazzling overture, exquisite in its impermanence, setting the sky ablaze, painting every cloud, every hillock, every bird on wing just the same. ANNCR:Virginia Woolf in the plain orange cover, because sometimes words are all you need. The Penguin Classics collection. Available at Exclusive Books nationwide.
BriefExplanation

This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how Virginia Woolf might have described the colour of her own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
EntrySummary

The Penguin Classics Collection is comprised of some of the world's most acclaimed authors. It includes the writing of Woolf, Kafka, Tolstoy, Wells, Nabakov, Satre and more. The covers of the books are as simple as the writing is complex. They are made up of two squares of flat colour (a different colour for each book) separated by a white ribbon in the middle to carry the Penguin Classics logo device.Exclusive Books is South Africa's largest chain of book stores.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
客户主管:
制作公司:
其他职位:Entrant Company: FCB CAPE TOWN, South Africa
Radio Producer, Nicola Davidsson, FCB Cape Town
Sound Engineer, Arnold Vermaak, We Love Jam
奖项
The One Show 2018
优秀奖 广播
Craft / Writing - Campaign
戛纳国际创意节 2017
铜奖 广播
Casting & Performance
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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