注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Bloomy Days "Flowers Talking"

Bloomy Days "Flowers Talking" | Bloomy Days | Heimat
下载原始文件 下载原始文件 JPG | 3530x2502px
基本信息
行业: 其他
媒体:设计与品牌
风格: Minimalism
说明cnen
Background

Bloomy Days. One of Germanys biggest flower online-retailers believes in the magic of flowers and their communicative power. A beautiful perspective but what was missing was a platform that allowed to demonstrate those believes – from small to big, from internal to external media.

Describe the creative idea (40% of vote)

Flowers Talking is an extensive designsystem made of colorful flowers grounded in the message: You can say everything with flowers. From small gifts to big emotions and delicate messages.

Describe the execution (40% of vote)

This truth translates into a simple brand design: A custom type created with flowers, allowing everyone to let flowers speak for them. At the same time, Bloomy Days references to current events in their communcation, such as the wall to Mexico recently planned by Trump but not yet budgeted by Congress. The campaign runs on social media, print and posters.

List the results (20% of vote)

Bloomy Days was able to start a real dialog with their online community using the communicative power of flowers. People asked for posters, prints and various other designs. Furthermore "Flowers Talking" also became the new corporate identity. Turning Bloomy Days from a simple retailer into a real design brand.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 设计
Posters
最新更新
加载中...
赞助商