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Free Interflora bouquet sent to anyone, anywhere in the world

Free Interflora bouquet sent to anyone, anywhere in the world | Budget | SMP Limited
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 专业与公共服务
媒体:户外
投放:英国
风格: Minimalism
说明cnen
Description / Synopsis


Summary
With a new office at Heathrow airport, Budget wanted to raise awareness of the brand by reaching new consumers in an emotional, innovative way.

Context


862 cars were rented during the promotion, with an average of 28 cars per day. In fact Budget ran out of cars on Day 1. The increase over target was 175% and the flowers from Interflora were even negotiated at zero cost. A significant amount of data was captured that could be selected for future offers and the results showed a simple, unique, cost-effective and relevant campaign had benefited both Budget & Interflora. The total investment was £80,000.
制作信息
品牌:
广告公司:
奖项
IMC - Integrated Marketing Communications European Awards 2006
银奖
Culture, Leisure and Travel
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