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Never Ask

Never Ask | 耐克 | Nike | 韦柯 | Wieden+Kennedy
下载原始文件 下载原始文件 JPG | 2105x1358px
基本信息
行业: 服装
媒体:设计与品牌
风格: Minimalism
说明cnen
Describe the creative idea

The campaign was based around the idea of ‘Never Ask’. In a country as restrictive as Russia, asking for permission is a fool’s errand, so we encouraged the new generation of pioneering Russian footballers to never to ask in the first place.

Describe the execution

We told a street footballer’s story on the streets themselves. Hundreds of pieces of street art were posted on Korobkas (the outdoor football cage where most Russian kids learn how to play football) across Moscow in a guerilla outdoor campaign that took over the city. We leveraged a variety of placements that integrated our campaign into the football experience, ranging from the floor of a korobka to a large format wall beside it, to posters surrounding the perimeter of the pitch. Each piece of artwork was also a single frame of animation that when stitched together became a highly viral film.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
金奖 数字制作
Motion Graphics Design & Animation
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