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Placemat for Two

Placemat for Two | Postobon S.A | 天联 | BBDO
下载原始文件 下载原始文件 JPG | 4000x2847px
基本信息
行业: 非酒精饮料
媒体:互动
投放:哥伦比亚
风格: Minimalism
说明cnen
Relevancy

Because we turned the traditional placemat of the restaurants in a media to share.
CampaignDescription

Placemate for two.Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person.By doing this, of course, clients get a free Manzana Postobón refill.
Execution

Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.We have introduced the place mat in 15 restaurant chains across the country.
Outcome

We do not have exact results regarding how much food has been shared, but what we do know precisely is that we are changing the habit of wasting food for the habit of sharing food.
Strategy

To change the habit of wasting food for the habit of sharing food.
Synopsis

"3.4 million tons of food are wasted in Colombian restaurants every year." Most of this food is safe to eat.The sad thing is that, while this happens, more than 40,000 homeless people across the country have nothing to eat.
制作信息
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其他职位:Entrant Company: SANCHO BBDO, Bogotá, Colombia
Media Agency: SANCHO BBDO, Bogotá, COLOMBIA
Director of Mechanical Production, Julio Casallas, Sancho BBDO
Account Vice President, Natalia Perez, Sancho BBDO
Musical Creative Director, Juan Fernando Fonseca, Miguel De Narváez Música y Estrategia
奖项
克里奥奖 2018
银奖 合作
The One Show 2018
优秀奖 设计
Promotional / Collateral Items - Single or Series
戛纳国际创意节 2017
入围 媒介应用
Use of Ambient Media: Small Scale
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