注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

People of All Colors

People of All Colors | 孩之宝 | Hasbro | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 3648x4000px
基本信息
行业: 文化、娱乐与运动
媒体:户外
投放:法国
风格: Minimalism
说明cnen
BriefExplanation


EntrySummary

In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination. We started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe. That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
摄影:
客户主管:
客户主任:
客户经理:
其他职位:Clay modeler, Marion Dervaux, DDB Paris
奖项
D&AD 2018
木铅笔 美术指导
Art Direction for Poster Advertising
戛纳国际创意节 2017
铜奖 户外
Illustration
戛纳国际创意节 2017
铜奖 印刷与出版
Art Direction
最新更新
加载中...
赞助商