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Taste the Southwest

基本信息
行业: 餐饮业
媒体:网络
投放:阿拉伯联合酋长国
语言:英语
风格: Minimalism
说明cnen
Chili's was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal! By crafting a fun invite we recruited 2 customers for every user engaged and increased awareness through Facebook/Twitter. The Arabic version of the site with the Arabic country singing proved to be a HUGE hit. In just 6 weeks, +28,400 people sent postcards!
制作信息
品牌:
广告公司:
链接:http://www.tastethesouthwest.com
奖项
Dubai Lynx Awards 2010
金奖 互动
Consumer Services
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