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Singin' in the Rain

文案cnen
The new Golf GTI. The original, updated.
基本信息
行业: 汽车及相关服务
媒体:影视
时间:2005年1月27日
投放:英国
语言:英语
风格: Minimalism
说明cnen
A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.




Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.




Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.




Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
制片:
导演:
剪辑:
音乐:
其他职位:Agency Producer Maggie Blundell
Richard Chambers
Cinematography Patrick Duroux
Editing Company Marshall Street
Special Effects / VFX Alex Lovejoy, Christophe Damiano, MPC
Recording Studio Mad Planet
Actor / Celebrity Gene Kelly
奖项
克里奥奖 2006
铜奖
Automotive
International ANDY Awards 2006
银奖
Special Effects
International ANDY Awards 2006
铜奖
Automotive
British Arrows 2006
银奖
Cars
British Arrows 2006
银奖
Commercials shown in cinema and on TV
British Arrows 2006
银奖
Best 60 seconds or less
The Creative Circle Awards 2006
银奖
Best Idea in 60 Seconds or Over
The Creative Circle Awards 2006
银奖
Best Use of Famous Personality
The Creative Circle Awards 2006
铜奖
Best Use of Music
戛纳国际创意节 2005
铜奖
Cars
Eurobest - The European Advertising Festival 2005
金奖
Cars
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
Car, auto products and services (Europe)
IPA Effectiveness Awards
金奖
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