注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Bleachers

基本信息
行业: 糖果与零食
媒体:影视
投放:美国
风格: Minimalism
说明cnen
Los Angeles, CA, March 7, 2012: Los Angeles-based Boxer Films director Rodrigo Garcia Saiz blends offbeat humor and a dash of surrealism with adolescent awkwardness in three :30 spots for the Skittles’ “Taste The Rainbow” campaign out of DDB, Chicago.
The stylized yet understated campaign consists of a series of spots, including “Bleachers”, “Cranky”, and “Mentor,” each infusing a deadpan sensibility to a quirky array of characters in various situations. From a boy afflicted with a fictional Skittles-pox disease in “Bleachers” to a character whose friends are taking advantage of the tastiness of her Skittles-brow in “Mentor,” each spot reveals the comically ludicrous world of Skittles.
Throughout the casting process, Garcia Saiz focused on populating the spots with a diverse group of oddballs, but was open on the “types” of actors in each of the unique roles. He worked closely with the agency and the casting director to push aside all preconceived notions of the characters to find eccentric faces to best showcase the sharp humor in the campaign.
“It was refreshing and exciting to be given such freedom by both the agency and client,” Garcia Saiz notes. “We were able to explore the bizarre world of Skittles by improvising with the actors on set and pushing the limits to find the greatest humor in each spot.” The team continued to push the creative boundaries of the campaign on set, playing with extreme concepts and toning the improvised ideas down to create a more realistic result.
In “Cranky”, two popular girls covertly approach a nerd in the school library. “We hear you’re the Skittles guy,” they insinuate flirtatiously, adding that they “really want some Skittles.” With a little prodding, the nerd reluctantly lifts his shirt to reveal a candy dispenser crank built into his torso where his belly button should be. The girls coo excitedly as one of them steps forward to crank out an avalanche of Skittles. However, when the second girl takes her turn, the candy crank jams, causing her to shake the nerd and angrily demand her Skittles. Finally, a swift kick from her friend unleashes a landslide of Skittles that fills her hands and spills all over the floor.
Satisfied, the two girls take their leave, abandoning the self-conscious nerd to stand alone amidst the mess of Skittles, feeling slightly used. An animated logo urges us to “Crank The Rainbow. Taste The Rainbow.”
About Boxer
Comprised of award-winning filmmakers, shooters, cutters and development minds, LA-based Boxer Films is an ideas machine where collaboration is king. Since 1999, Boxer has delivered with this as its credo, continually breaking new ground in branded content, interactive and broadcast. Founder/EP John Clark, EP Beth George and EP John Barreiro have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional storytelling.
Boxer director Rodrigo Garcia Saiz received a 2011 Cannes Gold Lion for his AMIS :30, “Office” and Boxer director Jim Zoolalian’s 14-minute short film "Miracle" recently took home a Coup de Coeur at the 64th Cannes International Film Festival.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
制片:
导演:
摄影指导:
剪辑:
其他职位:Senior Marketing Director - Confections: John Starkey
Senior Marketing Manager - Skittles: Flip Block
Associate Marketing Manager: Emily Strobel
Assistant Marketing Manager: Eric Rosskamm
EP: John Barreiro
Production Manager: Scott Terry
Production Manager: Scott Terry
Global Business Director: Heather Malenshek
SVP, Group Business Director: Janelle James
Agency: LatinWorks, Austin, TX (“Mentor” ONLY)
Editorial EP: Dan Bryant
Editorial Producer: Dawn Gruzowski
Post FX/Finishing: Filmworkers Club, Chicago
Visual Effects Director/Flame: Rob Churchill
Colorist: Fred Keller
Post EP: Lisa Long
Audio Post: GuN, Chicago
Mixer: Nick Papaleo
Audio Post Coordinator: Brian Heath
奖项
D&AD 2013
年鉴奖 影视广告
TV Commercial Campaigns
D&AD 2013
年鉴奖 影视广告
TV Commercials 21-40 seconds
The One Show 2013
优秀奖 消费者电视广告
:30/:25 - Campaign
最新更新
加载中...
赞助商