注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

The Last da Vinci

The Last da Vinci | Christie's | Droga5
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 公益与非盈利组织
媒体:影视
投放:美国
风格: Minimalism
说明cnen
EntrySummary
The subject of this film is a painting of incredible significance. Only one Salvator Mundi by Leonardo da Vinci exists. And this is the last of the master’s work in private hands. Yet, we opted not to show it. With something of this importance and beauty, it’s hard to communicate the gravity and awe without experiencing it. Sharing the reactions of the general public allowed us to add value for prospective bidders as they saw the wonder and desire with which the world greeted the masterpiece. We knew that buyers would be watching the surrounding press, so, by elevating the painting in the public view, we could show that the world was watching too—increasing the painting’s desirability and sending its value skyward in the lead up to the auction. The film is exactly 4:14 in length as reference to the biblical scripture that describes Christ in da Vinci’s depiction.
BriefExplanation
“The Last da Vinci” is a moving video portrait of people from the eyes of Leonardo da Vinci’s Salvator Mundi painting. The hidden-camera film shows the real-life reactions of all who came to see the lost masterpiece on public display. Painted in divine light, each viewer is delicately framed like Leonardo’s depiction of Christ, mirroring the very artwork they are viewing. The response creates an emotional film—a story of awe, admiration, joy, reverence, sadness and beauty—as people gaze upon the last privately owned da Vinci before its public auction. Set to a track which perfectly matches the emotion and expressions of viewers, as the music stirs, so do the faces. The film never shows the painting itself. Instead, it only showcases the affect the work has on viewers, making the people in its presence the centerpiece of the film and their emotional response the voice.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
金奖 影视制作
Cinematography
戛纳国际创意节 2018
入围 直效
Sectors > Leisure
最新更新
加载中...
赞助商