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Sumo

基本信息
行业: 玩具与游戏
媒体:影视
投放:法国
风格: Minimalism
说明cnen
2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
导演:
其他职位:Associate Art Director: Mathilde Fallot
奖项
D&AD 2010
黄铅笔 影视制作
Animation
International ANDY Awards 2010
铜奖 电视(30秒以上)
Animation
纽约国际广告节 2010
金奖 影视
Recreational
伦敦国际广告节 2009
银奖
Recreational
伦敦国际广告节 2009
银奖
Campaign
EPICA (Europe's Premier Creative Awards) 2009
Epica金奖
Recreation & Leisure
EPICA (Europe's Premier Creative Awards) 2009
优胜金奖
Recreation & Leisure
Eurobest - The European Advertising Festival 2009
大奖
Best Use of Animation/Computer Graphics/Special Effects
Eurobest - The European Advertising Festival 2009
金奖
Best Use of Music
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