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DNAge Birthday

基本信息
行业: 美容与健康
媒体:影视
时间:2006年9月1日
投放:比利时
语言:英语
风格: Minimalism
说明cnen
SUMMARY
Today, anti-aging products are driving the face care category.
While Nivea’s main competitors already had several anti-aging lines and additional specialised anti-aging products out in the market, Nivea Visage only had one. To stay competitive, Nivea had to rearm.
It had been 8 years since the successful launch of Q10 Anti-Wrinkle Care: 8 years in which competition in this segment intensified. In 2006, Nivea Visage found itself being attacked from all sides.
In order to stay at the forefront in this battle, the challenge was to strengthen the anti-aging expertise by introducing a second breakthrough anti-aging sub-line, Nivea Visage DNAge, without cannibalising the still very successful Anti-Wrinkle Q10 Plus line.
DNAge was sold without hurting Q10 Plus and Nivea Visage even stole anti-aging market share from its main competitor whilst competitors in general were spending much more
制作信息
品牌:
广告公司:
奖项
EACA Euro Effies 2007
铜奖
FMCG
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