注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Infiniti Drive Back

基本信息
行业: 汽车及相关服务
媒体:影视
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
I'm excited to share with you TBWA\RAAD's latest initiative for INFINITI addressing women driving in Saudi Arabia.
As you probably know, last 24th of June 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through traditional advertising media, we were on the road documenting an incredibly heart-warming story.
Rawan Hamza, a young Saudi woman who has been living abroad and had never driven in her own country before, drove over 800 kms from Dubai, UAE to Saudi Arabia, accompanied by her brother, and to surprise her mom back home. It was a beautiful and emotional moment we were fortunate to witness, Rawan might have possibly been one of the first women to ever do so since the ban was lifted. Her feelings crossing the border and a journey full of memories genuinely represent what this change really means for every Saudi woman.
To take the story to everyone, INFINITI created a 3-min film called Drive Back, and aired it early this week in cinema theaters across the region, (they even surprised Rawan with an invitation to the movies to see her film for the first time) The film is also available now on different social media platforms for everyone to watch.
And a quote from Joanna Chami
INFINITI Creative & Media Manager – Marketing
“This film is a beautiful depiction of what we stand for as a brand. As we place the driver at the center of everything we do and one of our core pillars is being “Human” in our communication, this film symbolizes how QX50 acts as a facilitator to empower women who want to push boundaries yet have a sensitive and emotional side to them. We also wanted to go beyond just stating the obvious by exploring how women will start creating their own stories in their home country.”
制作信息
品牌:
广告公司:
最新更新
加载中...
赞助商