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制止恐怖 | Stop the Horror

制止恐怖 | Stop the Horror | Go Gentle Australia | Cummins & Partners
下载原始文件 下载原始文件 JPG | 3000x1688px
基本信息
行业: 公益与非盈利组织
媒体:影视
投放:澳大利亚
风格: Minimalism
说明cnen
EntrySummary
There are three cultural/contextual factors worth explaining: 1. Voluntary Assisted Dying was not legal in any state in Australia. There have been 30 previous attempts to pass a voluntary assisted dying law in the country. None of them have succeeded. 2. A Voluntary Assisted Dying Bill was introduced in Victorian parliament in 2017 and politicians were going to vote on it. We needed to get the public to engage actively with politicians and express their support for voluntary assisted dying so that lawmakers felt confident enough to make a bold, historic change to the legislation. 3. Justin Kurzel is a well-known Australian director. While he is recognized internationally for directing Assassin’s Creed, in Australia he is best known for his chilling biographical Australian crime horror film - Snowtown.
BriefExplanation
STOP THE HORROR is a 6-minute film based on the true story of a terminally ill patient, Greg Sims. It was promoted as a ‘horror’ film by Australian director, Justin Kurzel (Assassin’s Creed, Snowtown), and it documents Sims’ brutal last days before he died. It captures the unrelievable pain and unnecessary suffering he had to endure at the end of his life. The film is so distressing, it includes an age-gate and several warnings before the viewer can watch it. When the film begins, a ‘Stop The Horror’ button appears on-screen so the viewer can escape the film if it becomes too distressing. Once clicked, we revealed that Greg Sims did not have that same right - he could not escape the horror. We then give the viewer the contact details of their local politicians so they can express their support for a Voluntary Assisted Dying law.
制作信息
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文案:
美术指导:
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其他职位:Entrant Company: CUMMINS & PARTNERS, Sydney, Australia
Media Agency: CUMMINS & PARTNERS, Sydney, AUSTRALIA
Additional Company: GO GENTLE AUSTRALIA, St Leonards, AUSTRALIA
Chief Strategy Officer, Adam Ferrier, Cummins&Partners Sydney
Executive Producer, Bill Doig, Cummins&Partners Sydney
Executive Digital Producer, Gemma Heyes, Cummins&Partners Sydney
Director of Digital, Tony Chilvers, Cummins&Partners Sydney
Creative Technologist, Andrew Rovenko, Cummins&Partners Sydney
Digital Designer, Tassio Guichard, Cummins&Partners Sydney
Executive Producer, Cameron Gray, THE POOL COLLECTIVE
Colourist, Ben Eagleton, THE POOL COLLECTIVE
Composer, Ramesh Sathiah, Song Zu
奖项
戛纳国际创意节 2018
金奖 娱乐
Online: Fiction
戛纳国际创意节 2018
金奖 影视
Innovation > Use of Online Film
戛纳国际创意节 2018
入围 直效
Sectors > Not-for-profit / Charity
D&AD 2018
黄铅笔 影视广告制作
Direction for Film Advertising
D&AD 2018
黄铅笔 影视广告制作
Casting for Film Advertising
D&AD 2018
木铅笔 影视广告
Interactive Film Advertising
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