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Bus Shelter: 5 Senses Strawberry

Bus Shelter: 5 Senses Strawberry | 梦龙 | Magnum | 麦肯 | McCann Erickson
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 糖果与零食
媒体:户外
投放:希腊
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


SUMMARY
Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brand’s iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnum’s latest limited edition: the campaign for Magnum 5 Senses reclaimed the brand’s former strengths – stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
其他职位:Director Bruno Aveillan
奖项
EACA Euro Effies 2006
铜奖
FMCG Food & Non-alcoholic Beverages
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