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Sorry, I Spent It On Myself

基本信息
行业: 零售与分销
媒体:网络
时间:2013年11月
风格: Minimalism
说明cnen
Story
The fil shows people’s less than enthusiastic reactions to the gifts. As the film progresses, we gradually realise that in each case the impeccably dressed gift-givers appears to have spent rather more time and money on themselves than their nearest and dearest.

Christmas is all about giving, sharing and caring. We wanted to take this traditional message and turn it on its head, creating something unique for Harvey Nichols – the UK's leading luxury fashion retailer. We invented a new line of products for the festive season: ‘The Sorry I Spent It On Myself Gift Collection’ – a range of budget presents that would allow customers to spend less on others, and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The advert shows these gifts being given and the consequences that go with it.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
设计:
客户经理:
客户企划:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音乐:
音效设计:
后期制作:
其他职位:Media Agency: Rocket
Music Publisher: SIREN Publishing Ltd
Audio Post Production: Factory Studios
Business Director: Paul Billingsley
Advertising Manager: Julia Bowe, Anna Davidson, Alexa Mullane
链接:http://harveynichols.com/sorry
奖项
戛纳国际创意节 2014
大奖 影视
RETAIL STORES
D&AD 2014
提名 影视广告制作
Direction for Film Advertising
D&AD 2014
提名 影视广告
Cinema Commercials 61-120 seconds
D&AD 2014
提名 广告文案
Writing for TV & Cinema Advertising
The One Show 2014
银铅笔 Non-Broadcast
Online
British Arrows 2014
金奖 时尚
British Arrows 2014
银奖 最佳90秒以上电影广告
British Arrows 2014
银奖 最佳90秒以上网络电影
British Arrows 2014
银奖 零售
The Creative Circle Awards 2014
银奖 制作
Best Cinema, Single
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