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Expensify Th!$

Expensify Th!$ | Expensify | Johnxhannes
下载原始文件 下载原始文件 JPG | 2558x1438px
基本信息
行业: 网站及服务
媒体:影视
风格: Minimalism
说明cnen
Describe the creative idea

On January 24, Grammy-winning rap mogul and big spender 2 Chainz dropped a new track and music video. Within days, it was the #1 trending hip-hop track and video in the U.S. on YouTube’s Vevo, with over 12 million views. It was also the most elaborate product demo in history. Introducing “Expensify Th!$” the world’s first music video you can expense. Expensify is a game-changing app that lets you do your expenses by simply snapping a photo of a receipt.
We created an original track and interactive music video with 2 Chainz, integrating half-a-million dollars’ worth of receipts, and got people experiencing the Expensify app. While 2 Chainz lived the life of a baller, viewers could snap a photo of the receipts for all the lavish items that appeared in the video, to get reimbursed actual cash—which is exactly how the app works in real life.

Describe the execution

This was a seriously masterminded approach, all coordinated with 2 Chainz’s new album launch.
1. First, we embarked on a multi-month collaboration with Grammy-winning rapper 2 Chainz, Emmy-winning SNL writers and world-renowned producer Mustard, to create a hit track about spending money, showcasing expensive items and integrating Expensify.
2. We produced the world’s first music video you can expense: a legit interactive music video integrating half-a-million dollars’ worth of receipts for everything from a gold Jet Ski to an ice-sculpted sports car powered by a seafood tower. We got people experiencing the game-changing Expensify app. Viewers could snap a photo to get reimbursed actual cash.
3. We got people Expensify-ing items from the music video everywhere: in wild postings, digital OOH, Times Square, Instagram, Facebook, Twitter, Spotify and other bespoke music media, by snapping a photo of the receipts in the ads with the app.
4. It all culminated in the world’s first expensable Super Bowl commercial, featuring a receipt for 2 Chainz’s ice-sculpted $200,000 Lamborghini.
5 - We then integrated Expensify into the music video of the hottest single on 2 Chainz’s new album with Lil Wayne.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 数字制作
Video / Moving Image
戛纳国际创意节 2019
入围 音乐娱乐
Use of Original Composition
戛纳国际创意节 2019
入围 音乐娱乐
Excellence in Music / Brand Partnership
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