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文案cnen
Pay attention or pay the price
基本信息
行业: 公益与非盈利组织
媒体:影视
投放:爱尔兰
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


SUMMARY
Analysis of road casualty statistics identified pedestrians as the second highest road user group being killed on Irish roads, therefore, this campaign had to transform pedestrian safety from a boring, irrelevant issue to one that mattered to everyone.

Results


How a nine-year investment of £8.68m in road safety advertising made a leading contribution to a £704m economic payback – plus 2774 lives saved from death or serious injury on the roads of Northern Ireland, despite a 33% growth in licensed vehicles. Evidence from extensive research surveys isolates the advertising effect and proves that the advertising was massively influential in impacting on attitudes and behaviour and reducing road carnage by 42% per 10,000 licensed vehicles.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
制片:
导演:
音乐:
其他职位:Media Director Robert Lyle
Agency Producer Julie Anne Bailie
Special Effects / VFX Clear
Animation Effects Tony Lawrence
Recording Studio Tape Gallery
Advertising Manager Jim Rankin, Wesley Shannon
Chief Executive David Lyle
Advertising Psychologist Dawn Reid
奖项
EACA Euro Effies 2007

Socially Responsible Advertising
IPA Effectiveness Awards 2004
铜奖
最新更新
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