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12-Hour Drive-Thru

12-Hour Drive-Thru | Popeye's Louisiana Kitchen | GSD&M
下载原始文件 下载原始文件 JPG | 3530x2502px
基本信息
行业: 旅游与运输
媒体:影视
风格: Minimalism
说明cnen
Write a short summary of what happens in the digital or ambient execution or campaign.

For Popeyes 12-Hour Drive-Thru, we took a digital menu board normally found at Popeyes and installed it along a desolate stretch of Interstate 10 in the West Texas desert. This made for an arresting, impactful visual.

The board really worked, allowing people to place orders through a talk box, just like at a regular drive-thru.

Then fans drove 12 hours to the flagship Popeyes in New Orleans, Louisiana, while we marinated their chicken.

Cultural/Context information for the jury

Drive-thrus are an American fast-food staple, allowing guests to order and pick up food without getting out of their cars.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 户外
Special Build
戛纳国际创意节 2019
入围 品牌体验与激活
Brand-owned Experiences
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