注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

RUN WITH RYAN

基本信息
行业: 服装
媒体:互动
投放:美国
风格: Minimalism
说明cnen
Description of Ambient execution
Run With Ryan was a 64-foot-long video wall installed in a New York City Subway station to coincide with ASICS’ sponsorship of the 2011 New York City Marathon. While the New York City Marathon is televised around the world and seen by millions of running fans, very few people ever have the chance to experience running a marathon themselves, or experience the unbelievable pace that it takes to win a major marathon. So Run With Ryan offered race fans an incredible interactive opportunity: along the 64-foot video wall, we played a life sized video of top US Marathoner Ryan Hall running his race winning 4:46 mile pace. And we dared anyone to race him, for just 64 feet. The chance to race side by side with an Olympic athlete was “interactive” in a profound and physical way that elevated the experience beyond anything a touch screen or video game could provide. Unsurprisingly, no one was able to beat Ryan Hall’s pace. And after the dash, fans were presented with this sobering fact, Ryan Hall runs that fast for the full 26.2 miles of a marathon.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
制片:
其他职位:Video Editor: Dave Friz
奖项
戛纳国际创意节 2012
银奖 户外
Digital Outdoor
最新更新
加载中...
赞助商