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The Sound of Football

基本信息
行业: 非酒精饮料
媒体:网络
投放:瑞典
风格: Minimalism
说明cnen
For this Pepsi Refresh project, we accepted the challenge to invent a new way for visually impaired people to play football. We used augmented reality sound to guide them in real time on the field. They could hear where the ball was, as well as the other players, the goals, and the side lines. The project was released as open source, and Society 46 is now collaborating with scientists in the field. Discovery Channel did a documentary about the project, which has been featured in ‘Fast Company’, and has won Most Contagious and a Webby Award.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
音效设计:
其他职位:Developer: Jonas Stattin, Ellen Sundh
奖项
D&AD 2012
提名 手机营销
Sound Design & Use of Music for Mobile Marketing
伦敦国际广告节 2012
铜奖 数字媒体
Weird Wonderful Work
最新更新
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