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Scary Clown Night

Scary Clown Night | 汉堡王 | Burger King | MullenLowe
下载原始文件 下载原始文件 JPG | 4000x2666px
基本信息
行业: 餐饮业
媒体:推广与活动
投放:西班牙
风格: Minimalism
说明cnen
EntrySummary
Thanks to pop culture and an extra dose of nostalgia the remake of the movie It was one of the most commented topics on internet in 2017 worldwide. The movie hit the theaters just in time to inspire people in their Halloween costumes. So, after 5 years of the popularity of zombies, ghosts and vampires, Google Trends showed that clowns where emerging as the 3rd most popular scary costume in 2017. That was a once in a lifetime opportunity for a brand that has a clown as its rival's mascot.
BriefExplanation
In the past Halloween we invited our customers to trick & treat in our restaurants. During one night we gave away a burger to everyone that came dressed as a clown. People joined this epic prank in reference to our main competitor's mascot, got dress to impress and crowded our restaurants during Halloween night all over the world.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
金奖 品牌体验与激活
Sectors > Retail
戛纳国际创意节 2018
金奖 直效
Excellence > Acquisition & Retention
戛纳国际创意节 2018
金奖 户外
Ambient > Interactive Experiences
戛纳国际创意节 2018
铜奖 直效
Channels > Use of Ambient Media: Large Scale
戛纳国际创意节 2018
铜奖 直效
Experience Design
戛纳国际创意节 2018
入围 钛狮
Titanium
克里奥奖 2018
金奖 活动/体验
Guerrilla
克里奥奖 2018
金奖 整合营销
克里奥奖 2018
金奖 户外
Other
克里奥奖 2018
银奖 直效
Other
克里奥奖 2018
银奖 公关
Special Event
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