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THE TIGER ALPHABET

基本信息
行业: 食品
媒体:推广与活动
投放:南非
风格: Minimalism
说明cnen
Describe the brief from the client:
The objective of the campaign was to create a CSI project driven by Tiger Brands in underprivileged schools in South Africa to help children to read and write, aiding them with their foundations and helping to alleviate the high levels of illiteracy in our country.

Promotion Development:
We created an entire alphabet using many of South Africa's most loved brands from the largest FMCG company in Africa, Tiger Brands, and used it to help children in schools to learn to read and write. Packs were sent to schools in the form of books that doubled up as classroom wraps, keycards, posters, alphabetical blocks and stickers.

Results:
The rate at which children were able to recognize the letters from their brands was testimony to the fact that children are learning every day the moment they are born. We documented a rapid increase in children learning how to read from classroom to classroom. School teachers and heads of schools requested more Tiger Alphabet packs. We foresee that this addition to schools will have a massive positive impact on our children being able to learn to read and write for years to come.

Relevancy to Product/Service:
By using the very brands these children have grown up with and have come to love, we were able to provide children with a highly useful tool to learn how to read at such a crucial age. We chose to use brands in The Tiger Alphabet they interact with on a daily basis; brands that are so entrenched in these children’s lives that when they close their eyes they can see them straight away.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
设计:
客户主管:
制片:
导演:
剪辑:
动画:
其他职位:Design Creative Director: Sacha Traest
Production Director: Craig Walker
Business Director: Sharon Wilson
Business Director: Niki Cinnamon
Creative Coordinator: Muriel Brink
Audio Engineer: Geoff Kock/Aex Picard
奖项
戛纳国际创意节 2014
铜奖 推广活动
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)
最新更新
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