注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Sapeurs (the Society of Tastemakers and Elegant People)

文案cnen
Made of More
基本信息
行业: 酒精饮料
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
Brief Explanation:
After years of war, peace has returned to Brazzaville and with it has re-emerged a group of extraordinary men: the Sapeurs, the Society of Elegant Persons of the Congo. They are working class everymen: taxi drivers, factory workers, cane cutters. However, they refuse to let their circumstances define them. Instead, they wear incredible suits and live by a simple philosophy: to defy circumstance and live with Joie de Vivre.

Filming the real Sapeurs, the ad celebrates these men who are “made of more”. While their incredible suits provide a rich visual tapestry, they merely reveal the strength of their character, and it is these inner qualities that prove a universal truth: all of us have a choice in life, we can let circumstance define us, or we can defy it.
These beacons of the human spirit remind us that we can always choose who we are.

Creative Execution:
Congo-Brazzaville is a war torn country emerging from a decades long civil war, so when the production requires “street casting in the Congo” you know it’s a challenge. Especially when experts warned we should be in and out in 48 hours.
But we wanted to be authentic and use real Sapuers. We sent a guerilla crew to live with the Sapeurs. After street casting, we shot our documentary, under the radar, with real Sapeurs on the streets of Brazzaville.
But we couldn’t shoot the TV spot there as it is technically a designated war zone. Overcoming the bureaucracy of international visas, and obtaining passports for our Sapeurs, we flew them to Durban. It not only matched Brazzaville’s unique landscape but also has the largest Congolese community.

With limited budget, we weren’t able to shoot in far-flung locations, but with great camera work, and creative locations, we were able to film everything within a 10km radius. In another challenge we set fire to a field for a one take shot precisely five minutes to sunset.
All of this had to be done in a five day shoot, using French Congolese translators, working with non-actors, who had never left Brazzaville, never been on a film set, and never had to repeat choreographed moves over and over – all with just two hand-held red cameras.
Everything took place in townships, which threw up two hijackings at gun point, strange location “negotiations”, scorpions, and AK47 toting security guards, making it a production made of more.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制片:
导演:
剪辑:
音效设计:
后期制作:
其他职位:Dop Lighting Cameraman: Craig Alsop
Sound Engineer: Parv Thind, Dugal Macdiarmid
奖项
D&AD 2015
黄铅笔 影视广告制作
Direction for Film Advertising
D&AD 2015
石墨铅笔 影视广告制作
Cinematography for Film Advertising
D&AD 2015
木铅笔 影视广告制作
Use of Music for Film Advertising
D&AD 2015
木铅笔 影视广告制作
Casting for Film Advertising
D&AD 2015
木铅笔 影视广告制作
Production Design for Film Advertising
D&AD 2015
木铅笔 影视广告制作
Editing for Film Advertising
戛纳国际创意节 2014
银奖 影视
Alcoholic Drinks
戛纳国际创意节 2014
铜奖 影视制作
Achivement in Production
戛纳国际创意节 2014
铜奖 影视制作
Direction
戛纳国际创意节 2014
铜奖 影视制作
Casting
Golden Award of Montreux 2014
金奖章 影视
Beverages
International ANDY Awards 2014
铜奖 电视广告
纽约国际广告节 2014
一等奖 Branded Entertainment
Direction
纽约国际广告节 2014
一等奖 Branded Entertainment
Cinematography
纽约国际广告节 2014
一等奖 Branded Entertainment
Beverages: Alcoholic
纽约国际广告节 2014
一等奖 影视
Script/Copywriting
纽约国际广告节 2014
一等奖 影视
Beverages: Alcoholic
The Kinsale Shark Awards 2014
银奖 影视
Best casting
The Kinsale Shark Awards 2014
银奖 影视
Best direction
The Kinsale Shark Awards 2014
银奖 影视
Best cinematography
The Kinsale Shark Awards 2014
银奖 影视
Alcoholic drinks
The One Show 2014
银铅笔 影像制作
Direction
British Arrows 2014
金奖 酒精饮料(90秒版)
British Arrows 2014
银奖 酒精饮料(5分钟版)
British Arrows 2014
银奖 最佳60-90秒电视广告
The Creative Circle Awards 2014
银奖 制作
Best Direction
最新更新
加载中...
赞助商