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The Curious Cat Book

The Curious Cat Book | 玛氏 | Mars | 天联 | BBDO
下载原始文件 下载原始文件 JPG | 3000x2121px
基本信息
行业: 食品
媒体:设计与品牌
投放:巴西
风格: Minimalism
说明cnen
EntrySummary
Whiskas’ communication platform, “Curious Cat Chronicles”, features real stories that celebrate cat’s curiosity and inspire people. This year’s challenge was to find a surprising way to do that as a direct marketing action to influencers and strategic partners. Based on a true story, “The Most Curious Cat in the Word” book tells the saga of a cat who traveled 600,000 miles in 52 days after escaping from its travel carrier on a flight to London. Inspired by that, we created Watif, a cat whose curiosity took him around the world. Illustrations of 16 destinations were beautifully crafted on every page. Each one of them featuring a surprise: toys to nourish cats’ curiosity. Feathers, wool lines, a tunnel, catnip and many others elements were attached to the book.
制作信息
品牌:
广告公司:
制作公司:
奖项
The One Show 2019
优秀奖 平面与户外
Promotional / Collateral / Promotional Items
戛纳国际创意节 2018
铜奖 印刷与出版
Commercial Publications
戛纳国际创意节 2018
入围 直效
Art Direction / Design
戛纳国际创意节 2018
入围 健康类
Animal Health
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