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PENS

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:法国
风格: Minimalism
说明cnen
Brief Explanation:
For 50 years, Amnesty International has been fighting for human rights and has been collecting million signatures. In 2001, with the help of the association, more than 47 000 prisonners of conscience have been released and it keeps increasing since that time. This movie shows one of these stories of basic human rights violation by using an original and unexpected way to picture it : the entire image is composed by ball-point pens arranged side by side. Inspired by « Pin Art » it shows each signature has the power to release a prisoner. Pens is a full CG film shot in motion capture that epitomises the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and features the song "Iron sky" by Paolo Nutini, Dave Nelson, with the voice of Charlie Chaplin.
Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective – inspiring communities to defend their fundamental human rights

Creative Execution:
A tale of a human rights violation is recounted through the use of Pin-Art drawn upon a canvas composed entirely of ballpoint pens. Each pen tip is retracted until a climatic finale where they reveal themselves to form a mass of petitioned signatures that drive the prisoner from incarceration to his liberation. The project was conceived through a low-resolution animatic that came to be the film’s backbone. In a studio, all the characters were filmed in motion capture. Once the data was processed, several teams began developing individually assigned components of the film. Their tasks would range from 3D modelling to character design as well as rendering, compositing and integrating the motion capture data into the animation. The project’s unique appearance stems from the development of a matrix consisting entirely of pens. Therefore each shot required that the production’s workflow had to be readjusted in order to process the individual manners in which the matrix would be manipulated. Often, this required multiple rendering tests to determine the correct number of pens for each shot and how they would interact. The project took five months to complete and we used up to 400 000 pens.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
制片:
导演:
剪辑:
后期制作:
其他职位:Production Managers: Aurelie Chevalier/Cécile Alvarez
Motion Capture Shoot Director: Remi Brun
Motion Capture Supervisor: Frank Vaysseettes
Vfx Supervisor: Eddy Richard
Music/Song Writers: Paolo Nutini/Dave Nelson And Charlie Chaplin
Music Art Direction: Philippe Mineur/Ferdinand Huet
Sound Producer: Benoit Dunaigre
Head Of Music/Sound: Olivier Lefebvre
Tv Producer: Amer Zoghbi
Head Of Tv: Maxime Boiron
Advertiser Supervisors: Bertin Leblanc/Arnaud Humblot
Vice President: Anne Vincent
奖项
戛纳国际创意节 2014
铜奖 影视制作
Animation
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