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Social Me

Social Me | 肯德基 | KFC | 麦肯 | McCann Erickson
下载原始文件 下载原始文件 JPG | 1276x633px
基本信息
行业: 食品
媒体:网络
风格: Minimalism
说明cnen
SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides.

The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.
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