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Small Ways to Shape Our World

基本信息
行业: 公益与非盈利组织
媒体:设计与品牌
投放:澳大利亚
风格: Minimalism
说明cnen
Synopsis
Igniting Change are a very unique organisation. They are a purposely small, not-for-profit, who act as an advocate for other not-for-profits. Their goal is to listen and encourage open-mindedness to address many issues in society. They take action by finding the right organisations to work with to make positive change. Their brief was to create a way for Igniting Change to share their many learnings and observations in a positive way. They wanted to provoke Australians to think about the small actions they could take, resulting in large change. This would benefit those in Australia who often have no voice: the underprivileged and people experiencing inequality. The budget: was almost non-existent.
Outcome
Over 26,000 books were printed. They are being sold at just $10 AUD each. So far, they have also been donated free to Australian schools so Primary School Teachers can teach curiosity and open-mindedness. The Australian Police Force is using the books to educate their frontline Officers to provide different perspectives and cultural training, while other Not-for-profits are using the books to educate their wider communities. The books have also been given free to Youth Detention Centres as part of an education program for young inmates. A limited-edition book was printed to be distributed to the heads of these organisations. The book will continue to be distributed and sold as a tool to encourage people to take small actions which will make a big change to the world.
Execution
Five shapes — a triangle, square, cross, circle and star — were used in the design language. We wrote simple observations and questions to accompany them. Not to tell people what is right, or how to act, but to encourage them to think about issues themselves, hopefully from a new perspective. A book was created entitled ‘Small ways to shape our world’. Through this book, we encouraged people to think about reshaping the world with small acts of kindness and thoughtfulness. This was viewed as a far more effective path to genuine change, than a typical donation.
CampaignDescription
The audience was to be a mixture of Primary School teachers, Not-For-Profit and Charity Groups and Emergency Services Personnel, such as frontline members of Australia’s Police Forces. We created a beautifully simple design language to help Igniting Change to spread statements of open-mindedness and change.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 设计
Communication > Books
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