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SUMO GIRLS 82 TECHNIQUES

SUMO GIRLS 82 TECHNIQUES | Hokkoku Shimbun | 电通 | Dentsu
下载原始文件 下载原始文件 JPG | 2500x1768px
基本信息
行业: 媒体与出版
媒体:设计与品牌
风格: Minimalism
说明cnen
Translation
(The names of winning techniques of sumo. These names are Japanese-specific expression ) OSHIDASHI?frontal push out? UWATENAGE?overarm throw? OKURIDASHI(rear push out) TSURIDASHI(lift out) SOTOMUSO(outer thigh propping twist down) TSURIOTOSHI(lifting body slam) SHUMOKUZORI(bell hammer backwards body drop) KUMBINAGE(headlock throw) SAKATOTTARI(arm bar throw counter) TSUKIOTOSHI(thrust down) …
EntrySummary
Kanazawa High School Sumo Wrestling Tournament is the oldest amateur sports tournament in Japan, with its history of over 100 years. 2017 was the year of its 101st tournament. To mark its start for the next 100 years and to convey the fun of sumo to young generations who think sumo is old-fashioned and uncool, we created “Sumo Girls”. Under the concept of “the more we know the rules, the more we can enjoy the sports”, the print shows 2 high school girls performing all of sumo’s 82 winning techniques. “Sumo Girls” changed the image of sumo from rough and old-fashioned to cool and sophisticated. Since the print illustrates the beauty and accuracy of sumo’s techniques to a high extent, it also became an unprecedentedly valuable material to learn sumo’s techniques.
制作信息
品牌:
广告公司:
设计:
制作公司:
奖项
戛纳国际创意节 2018
铜奖 工业制作
Art Direction > Print & Publishing
The One Show 2018
金铅笔 设计
Craft / Art Direction - Single or Series
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