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Stimulate Annual

基本信息
行业: 专业与公共服务
媒体:设计与品牌
风格: Minimalism
说明cnen
Background

In Japan, long working hours have become a social problem. Creators are pressured by the need to come up with ideas more efficiently in a limited amount of time.

Describe the creative idea (40% of vote)

An annual that stimulates the body,so you can come up with ideas more efficiently.

We invented an annual that directly stimulates the body. The cover employs acupuncture points, commonly found in Eastern medicine, in order to activate the brain by stimulating readers' hands, legs, and back.

Describe the execution (40% of vote)

We developed two types of covers to stimulate the feet and back.When removed and spread apart, it becomes a product that presses acupuncture points.

For the feet: Place beneath desk for stimulation.
For the back: Lie on it for stimulation.

The design of the case is an image of Japanese garden and the reader can get calm by just looking at it.

There are various parts that activate the sense of touch in your hands when you hold the book.

The annual can be made more prominent on bookshelves with a three-dimensional layout that will stimulate annuals from years past and those of other publishers.

List the results (20% of vote)

Readers were able to come up with ideas more easily, and make progress on their work. The annual became a hot topic, with membership increasing by 30% from the previous year.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 设计
Books
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