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从灰烬到艺术 | Ash to Art

从灰烬到艺术 | Ash to Art | Glasgow School of Art | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 1701x2400px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:英国
风格: Minimalism
说明cnen
In May 2014 The Glasgow School of Art’s Garnethill campus suffered a fire that caused significant damage, including the loss of the celebrated Mackintosh Library. After seeing the news our creative team Bill and Giles approached the GSA with a spec idea: Why not send bits of the burned building - charred timbers and debris such as burned books and furniture – to the world’s top artists? Ask them to create new piece of art with it and sell them all in an auction to raise money for the rebuild campaign. Literally using the old building to create the new building.
After two years of a small dedicated team from GSA and JWT London working hell for leather to get this pulled together we now have 25 pieces of art from artists including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville and Douglas Gordon. They will be auctioned at Christie’s London on 8th March during the Post-War and Contemporary Art Day Sale.
制作信息
品牌:
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执行创意总监:
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其他职位:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
奖项
D&AD 2018
黄铅笔 公益创意
Advertising & Marketing Communications /Not for Profit
D&AD 2018
石墨铅笔 公益创意
Design/Not for Profit
D&AD 2018
木铅笔 直效
Direct Response/Ambient
D&AD 2018
木铅笔 体验
Live Shows
戛纳国际创意节 2017
入围 印刷与出版
Charities & Non-profit
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