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The Power of Free

基本信息
行业: 专业与公共服务
媒体:影视
风格: Minimalism
说明cnen
Write a short summary of what happens in the film

We follow our hero during the final moments of an intense high school football game. He’s attempting a game-winning field goal and focusing on the challenge at hand. As he takes a deep breath and closes his eyes, time slows down and we’re transported to his childhood training grounds - the family farm.
A ball flies over makeshift goal post, missing wide, and we see our hero as a young boy, lowering his head in disappointment as his father looks on. His dad won’t let him feel sorry for himself and offers a serious lesson about trying your hardest and never giving up. His father kneels down next to his kid and looks at him in the eyes. The dad makes a unique motion around the kid’s heart with a final few words.
Cut back to the game, our hero takes a deep breath and nails the game winner.

Cultural/Context information for the jury

Football games are typically intense, dramatic, and oftentimes come down to the last few seconds in the game. Kickers are the unsung heroes on a team and are usually the players that are put under the most pressure to come through in the clutch during the final seconds.

The construct of the dramatic football game coming down to the wire, with the pressure on the kicker is something that is often used across sports films. It can translate in to other sports as well, such as a penalty kick in soccer or a penalty shot in hockey, but this specific approach is often seen in American sports narratives.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
入围 影视
Consumer Services / Business to Business
戛纳国际创意节 2019
入围 影视
Single-market Campaign
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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