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What Walk of Shame

文案cnen
Avoid the Walk of Shame this Season. Harvey Nichols Womenswear
基本信息
行业: 服装
媒体:网络
时间:2011年12月
投放:英国
语言:英语
风格: Minimalism
说明cnen
情节
A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high

Brief Explanation
The ad plays on the theme of ‘the morning after the night before’. So we see different women the morning after a big Christmas party perhaps, on their way home. Eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters, complete with the tell-tale symptoms: the slight limp from the killer heels, accompanied by under-eye bags and bed hair. The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home either, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high. The line reads: “Avoid the Walk of Shame this Season. Harvey Nichols Womenswear.” The ad ends with a call to action to: Share your #walkofshame on Twitter.
制作信息
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后期制作:
其他职位:Creative Team: Mike Crowe, Rob Messeter
Project Manager: Kirsty Petrie
Advertising Manager: Julia Bowe, Anna Davidson, Alexa Mullane
Arrangement: Mark Hellaby @ Clearcut Sound
奖项
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银铅笔 影视广告
Cinema Advertising / Short Form - Under :90 - Single
The One Show 2012
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Consumer Television / Under $80K Budget - Single
British Arrows 2012
银奖
Best 30-59 Second Cinema Commercial
British Arrows 2012
银奖
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