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Sip Safe

Sip Safe | Monash University | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 2048x1448px
基本信息
行业: 公益与非盈利组织
媒体:DM
投放:澳大利亚
风格: Minimalism
说明cnen
BriefExplanation
Monash University created the Sip Safe wristband to empower young people to test if their drink has been spiked. The wearer simply puts a drop of their drink onto the wristband and in a short amount of time the wristband changes colour if it has been exposed to ketamine or GHB – two common drink spiking drugs. By using the design of wristbands seen at festivals and youth events we embedded our message into the environment of our audience. The wristbands were distributed to school leavers at the week-long national end of exams party, we also distributed wristbands on university campuses and in known university bars, clubs and hang outs. The ability to test a drink provides the freedom to manage risk for the wearer. While wearing the Sip Safe wristband also provides a visual deterrent to any would be drink spiker.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2018
铜奖 户外
Ambient > Small Scale Special Solutions
戛纳国际创意节 2018
入围 户外
Innovation > Ambient Outdoor
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