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King Kong

King Kong | 大众汽车 | Volkswagen | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 740x1000px
文案cnen
Small but tough. Polo.
基本信息
行业: 汽车及相关服务
媒体:平面
投放:英国
风格: Minimalism
说明cnen
Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Philosophy/Solution


Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Results


Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
插画:
排版:
客户经理:
其他职位:Marketing Manager Catherine Woolfe
Brand Manager Catherine Woolfe
奖项
戛纳国际创意节 2005
银奖
Cars
克里奥奖 2005
银奖
Automotive
D&AD 2005
银奖
Posters: Consumer Posters/Individual Pavement (Sidewalk)/Adshel
International ANDY Awards 2005
铜奖
Automotive
The One Show 2005
银铅笔
Consumer Newspaper: Over 600 Lines - Single
The Creative Circle Awards 2005
金奖
Best Newspaper Advertisement
The Creative Circle Awards 2005
金奖
Best Portrait Poster
The Creative Circle Awards 2005
银奖
Best Poster
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