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Uncured Medicine

基本信息
行业: 公益与非盈利组织
媒体:DM
时间:2020年7月
投放:泰国
语言:英语
风格: Minimalism
说明cnen
Most Thai people, when got a cold and sore throat, they do not go to see the doctor and usually go buy antibiotic medicine without knowing the real cause of the cold whether it is from virus and bacteria. Antibiotic medicine should only be taken when the cold and sore throat is caused by bacteria. So, having antibiotic medicine without knowing the cause will lead to antibiotic resistance.

Leo Burnett Group Thailand in cooperation with Thai Health Promotion Foundation produced “uncured medicine,” the medicine which cannot cure any sickness. The medicines were distributed to the pharmacies to pass on the medicine to people who come buy antibiotic medicines without knowing the real cause of their sickness to aware that each single antibiotic medicine they take without knowing the real cause of the sickness cannot heal anything at all like the uncured medicine. Also, we have included the information on how to take the antibiotic medicine correctly.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
制片:
导演:
剪辑:
其他职位:Account Management Director: Tida Vibulvanich
Media Agency: Phd Media, MCFIVA (Thailand) Co., Ltd.
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